T h o m a s   O t t e r s b a c h
Unternehmer | Podcaster | Speaker | Entrepreneur

Dipl. Medienökonom (FH)

Thomas Ottersbach

Unternehmer | Podcaster | Speaker | Entrepreneuer

ÜBER MICH Thomas Ottersbach
Ich bin leidenschaftlicher Unternehmer, Podcaster und Speaker. Ich bin Experte für das Thema Sichtbarkeitsaufbau bei Google und für die jeweiligen KI-Tools. Seit fast 10 Jahren führe ich mit der PageRangers GmbH ein erfolgreiches SaaS-Unternehmen. Für unsere Kunden bieten für nicht nur ein klassisches SEO-Tool, sondern mit der Content Suite ein Tool, mit dem Unternehmen ihren gesamten Textworkflow umsetzen können - und zwar unter Berücksichtigung aller relevanter Analysen und Recherchen für den gezielten Sichtbarkeitsaufbau. Weit über 10.000 Benutzer haben in den letzten Jahren unsere eigens entwickelte Software im Einsatz gehabt

UNTERNEHMER

In den letzten 20 Jahren habe ich mehrere Unternehmen aufgebaut und erfolgreich geführt bzw. auch zum Exit gebracht. Mit meinem aktuellen Unternehmen PageRangers GmbH haben wir in den letzten Jahren einen der größten SaaS-Unternehmen im Bereich SEO (Search Engine Optimization / KI) aufgebaut. 

PODCASTER

Ich bin zudem Podcaster und betreibe mit den Podasts "Digitales Unternehmertum" und "SEOSENF" zwei Buiness-Podcast, bei denen ich auf unterschiedliche Art und Weise meine Erfahrung teile und durch viele Gespräche mit anderen Unternehmer:innen und Expert:innen Inspiration schaffe.

SPEAKER

Immer wieder gebe ich mein Wissen und meine Erfahrung als Speaker auf den unterschiedlichsten Veranstaltungen weiter. Mein Thema, wie könnte es anders sein, Sichtbarkeitsaufbau bei Google bzw. wie man für die jeweiligen KI-Tools und KI-Suchen in die Sichtbarkeit gelangen kann.

Meine Podcasts im Überblick

Digitales Unternehmertum – Der Podcast für den digitalen Mittelstand
Der Podcast Digitales Unternehmertum richtet sich an kleine und mittelständische Unternehmen, die den digitalen Wandel aktiv gestalten wollen. Im Mittelpunkt stehen praxisnahe Einblicke rund um digitales Business, effizienteres Arbeiten, moderne HR-Prozesse und digitales Marketing. Gastgeber und Unternehmer Thomas teilt nicht nur eigene Erfahrungen, sondern spricht mit Expert:innen und Unternehmer:innen, die Impulse geben und inspirieren. Für alle, die mit ihrem Unternehmen digital wachsen wollen.

Zahlen, Daten, Fakten zum Podcast:
Erscheinungsdatum: 2016
Episoden: > 500 
Durchschnittliche Hörer: ca. 3.500 pro Episode

Hör doch mal rein und abonniere den Podcast auf der Plattform deiner Wahl:

Spotify
Apple Podcast 
Amazon Music

SEOSENF – ist der SEO Podcast für Einsteiger und Fortgeschrittene. 

Ob Einsteiger oder Fortgeschrittene – im SEOSENF-Podcast dreht sich alles um Suchmaschinenoptimierung und Content-Strategien. Host Thomas spricht mit spannenden Gästen über erprobte Methoden, aktuelle Trends und praxisnahe Tipps. Ziel: Deine Website soll nicht nur bei Google, sondern auch in der Welt der KI-gestützten Tools sichtbarer werden. Freu dich auf geballtes Fachwissen und jede Menge Inspiration!

Zahlen, Daten, Fakten zum Podcast:
Erscheinungsdatum: 2016
Episoden: > 200 
Durchschnittliche Hörer: ca. 1.500 pro Episode

Hör doch mal rein und abonniere den Podcast auf der Plattform deiner Wahl:

Spotify
Apple Podcast 

Mein Youtube Kanal

Hier findest du mich in den Social Media Kanälen

ACADEMIC LIFE

MY PUBLICATIONS

Technology and Workplace Communication

VANCOUVER - CANADA

In today's fast-paced and interconnected business landscape, effective communication is paramount for organizational success. This publication explores the dynamic relationship ..
Book Selected

Emotional Intelligence and Leadership

VANCOUVER - CANADA

As the demands on leaders continue to evolve in the complex and dynamic landscape of the 21st century, this publication explores the profound impact of emotional intelligence..
Book

The Role of Self-Efficacy in Career Choice and Job Performance

VANCOUVER - CANADA

This research publication explores the pivotal influence of self-efficacy on career-related decisions and job performance. Grounded in social cognitive theory and career development models..
Book Selected

Early Childhood Education and Development

VANCOUVER - CANADA

This comprehensive research publication explores the pivotal role of early childhood education (ECE) in fostering the holistic development of young learners. Grounded in developmental psychology..
Book Chapters

Parental Involvement and Academic Success

VANCOUVER - CANADA

This publication investigates the multifaceted relationship between parental involvement and the academic success of students. Grounded in empirical research and educational theories..
Book Chapters Selected

Parental Involvement and Academic Success

VANCOUVER - CANADA

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Conferences Selected

Investigating the Impact of Social Media Use on Mental Health in Young Adults

VANCOUVER - CANADA

This research publication investigates the intricate relationship between social media use and mental health outcomes in young adults. Grounded in psychological theories, empirical research..
Conferences Selected

Parental Involvement and Academic Success

VANCOUVER - CANADA

This publication investigates the multifaceted relationship between parental involvement and the academic success of students. Grounded in empirical research and educational theories..
Demonstrations Selected

Early Childhood Education and Development

VANCOUVER - CANADA

This comprehensive research publication explores the pivotal role of early childhood education (ECE) in fostering the holistic development of young learners. Grounded in developmental psychology..
Demonstrations

Career Satisfaction and Burnout among Teachers

VANCOUVER - CANADA

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Journal Paper

A Study of the Relationship between Personality Traits and Leadership Style

VANCOUVER - CANADA

This research publication delves into the intricate dynamics between personality traits and leadership styles, seeking to unravel the nuanced relationship that shapes effective leadership..
Journal Paper

Early Childhood Education and Development

VANCOUVER - CANADA

This comprehensive research publication explores the pivotal role of early childhood education (ECE) in fostering the holistic development of young learners. Grounded in developmental psychology..
Theses

Exercise and Mental Health in Adolescents

VANCOUVER - CANADA

This research publication investigates the dynamic relationship between physical exercise and mental health outcomes in adolescents. Grounded in psychological theories, empirical research..
Theses Selected

A Study of the Relationship between Personality Traits and Leadership Style

VANCOUVER - CANADA

This research publication delves into the intricate dynamics between personality traits and leadership styles, seeking to unravel the nuanced relationship that shapes effective leadership..
Theses
RESEARCH PAPERS
Explore my reearch papers, where each entry reflects my dedication to in-depth research and a profound passion for knowledge
JUNE 2007

Designing and testing an intelligent virtual assistant to aid in customer service interactions.

In the realm of customer service, our research papers delve into the creation and testing of an intelligent virtual assistant. The initial phase illuminates the meticulous design process, integrating advanced algorithms and user-centric principles. This user interface-focused exploration ensures not only technological sophistication but also a seamless and satisfying interaction for end-users.

Moving forward, our papers unveil the rigorous testing procedures applied to evaluate the virtual assistant's efficacy and reliability. From simulated scenarios to real-world applications, this research offers a comprehensive perspective on the transformative potential of intelligent virtual assistants in revolutionizing and elevating customer service experiences.

MARCH 2009

The role of technology in education and its effects on student learning outcomes

Within the educational landscape, our research endeavors to unravel the multifaceted role of technology in shaping modern learning experiences. The first segment scrutinizes the integration of technology in educational settings, examining its influence on pedagogical approaches and classroom dynamics. By exploring the synergies between traditional teaching methods and technological innovations, we aim to shed light on the evolving nature of education in the digital age.

Transitioning to the second phase, our research meticulously assesses the impact of technology on student learning outcomes. Through comprehensive analysis and empirical studies, we aim to delineate the nuanced effects technology has on cognitive development, academic achievement, and overall educational attainment. Join us in this exploration of how technology is not merely a tool but a transformative force, redefining the very essence of learning and paving the way for a technologically enriched educational future.

JANUARY 2010

Exploring the use of artificial intelligence and machine learning in fraud detection and prevention.

Embark on a journey through the intricate landscape of fraud detection and prevention with our research papers, as we delve into the transformative potential of artificial intelligence (AI) and machine learning. The first segment scrutinizes the foundational principles of AI and machine learning algorithms, revealing their capacity to discern patterns and anomalies within vast datasets. Unveiling the synergistic alliance between technology and the fight against fraud, our exploration underscores the dynamic capabilities that AI brings to the forefront of security strategies.

As we navigate deeper into the realm of fraud prevention, the subsequent papers unravel the practical applications of AI and machine learning in real-world scenarios. From adaptive fraud models to predictive analytics, our research showcases the efficacy of these technologies in staying one step ahead of evolving fraudulent tactics. Join us in deciphering how AI and machine learning stand as powerful allies in the ongoing battle against fraud, reshaping the landscape of security protocols with their proactive and adaptive capabilities.

LABORATORY TEAM

JOHN DOE

RESEARCH ASSISTANT

JENNIFER DOE

ASSOCIATE PROFESSOR

JOHNATAN DOE

RESEARCH FELLOW

BLOG & NEWS

MY DIGITAL DIARY

Herzlich willkommen!

Ich darf dich recht herzlich auf meiner Website begrüßen. Auf den folgenden Seiten kannst du mehr über meine Person und meine unternehmerischen Aktivitäten erfahren. Solltest du Fragen haben, kontaktiere mich…

Herzlich willkommen!

30. Januar 2025

Ich darf dich recht herzlich auf meiner Website begrüßen. Auf den folgenden Seiten kannst du mehr über meine Person und meine unternehmerischen Aktivitäten erfahren. Solltest du Fragen haben, kontaktiere mich gerne über die bekannten Kanäle, wie LinkedIn, per Telefon oder E-Mail.

Mit der Zeit wird der Bereich stetig ausgebaut. Aktuell befindet sich die Website noch im Aufbau. Daher hab noch ein wenig Geduld, ich bin bemüht den Inhalt sukzessive zu erweitern.

Unternehmer, Podcaster & Speaker

Thomas Ottersbach ist Unternehmer. Mit der PageRangers GmbH ist er seit 2016 als geschäftsführender Gesellschafter seit vielen Jahren im Bereich SaaS für den Bereich SEO (Search Engine Optimazation) und Content unterwegs. Mit der PageRangers Software können Unternehmen gezielt die Sichtbarkeit der eigenen Webseite bei Google verbessern.

Der Podcast "Digitales Unternehmertum" erreicht mehrere Tausend Hörer:innen pro Sendung. Der Podcast richtet sich an Unternehmen, die sich mit den digitalen Themen beschäftigen. Neben meiner eigenen Expertise und Erfahrung als Unternehmer, lade ich mir tolle und inspirierende Unternehmer:innen und Expert:innen ein, mit denen ich über die unterschiedlichsten Themen rund um das Unternehmertum spreche.

Der Podcast SEOSENF richtet sich insbesondere an Anfänger und Fortgeschrittene, die sich mit dem Thema SEO (Search Engine Optimization) und Content beschäftigen. Immer mit dem Ziel, gezielt in die Sichtbarkeit bei Google zu gelangen. Google ist mit über 90 Prozent Marktabteil die wichtigste Suchmaschine und somit ein wichtiger und relevanter Kanal im Marketing-Mix. Neben meiner Expertise hole ich mir immer wieder andere Expert:innen in die Sendung und bespreche die unterschiedlichsten Themen.

https://open.spotify.com/show/7JkEJZ4Idgsmkxc6l9QmzK

https://open.spotify.com/show/12L0a5ky6f69zDyomz9DaL

https://www.tiktok.com/@thomas_ottersbach

Kontakt

Alesco Investment GmbH
Thomas Ottersbach
Alte Lohmarer Str. 39
53721 Siegburg

The future of EVs

The future of electric vehicles (EVs) looks bright, as more and more consumers are choosing to switch to electric power…

The future of EVs

9. Oktober 2023

The future of electric vehicles (EVs) looks bright, as more and more consumers are choosing to switch to electric power and governments and businesses are investing in the development of charging infrastructure.

One potential area of growth for EVs is in the development of autonomous vehicles, which are vehicles that are able to operate without the need for a human driver. Autonomous EVs have the potential to significantly improve safety and efficiency on the roads, and they are already starting to be tested in a variety of settings.

Another potential area of growth for EVs is in the development of new battery technologies. Current EV batteries have a limited range and can be expensive, which can be a barrier for some potential buyers. However, researchers are working on developing new battery technologies that are more energy-dense, longer-lasting, and more affordable, which could make EVs more appealing to a wider range of consumers.

Additionally, the growth of EVs is likely to be supported by an expansion of the charging infrastructure. As more and more EVs are sold, the demand for charging stations will increase, which will drive the development of new charging technologies and the expansion of the existing charging network.

Overall, the future of EVs looks bright, as new technologies and innovations continue to emerge and more consumers and businesses recognize the benefits of electric power.

Blockchain Technology

Blockchain technology is a decentralized and distributed ledger system that has gained widespread attention for its potential to revolutionize various…

Blockchain Technology

2. September 2023

Blockchain technology is a decentralized and distributed ledger system that has gained widespread attention for its potential to revolutionize various industries. Unlike traditional centralized databases, blockchain stores data in a tamper-resistant, chronological chain of blocks. In this discussion, we will explore the fundamental concepts of blockchain, its applications beyond cryptocurrencies, and some of the challenges it faces.

At its core, a blockchain is a chain of blocks, each containing a batch of transactions. These blocks are linked together using cryptographic hashes, ensuring the integrity of the data. Once a block is added to the chain, it becomes virtually immutable, making it highly secure against tampering. Blockchains can be public, allowing anyone to participate, or private, with restricted access. Key features include decentralization, transparency, and consensus mechanisms like Proof of Work (PoW) or Proof of Stake (PoS).

While blockchain's initial application was in cryptocurrencies like Bitcoin, its potential extends far beyond digital money. It is increasingly used in various sectors such as supply chain management, where it enhances transparency and traceability. Blockchain also finds applications in identity verification, enabling individuals to have control over their personal information. Smart contracts, self-executing agreements with predefined rules, automate processes in fields like legal and finance. Moreover, blockchain can facilitate voting systems, reducing fraud and increasing trust in elections.

Despite its promise, blockchain faces several challenges. Scalability is a significant concern, as increasing the number of transactions can slow down networks and raise costs. Energy consumption, especially in PoW-based blockchains, has drawn criticism for its environmental impact. Regulatory and legal issues also pose challenges, as governments grapple with how to regulate this technology. Additionally, blockchain is still evolving, and standards for interoperability and security need further development.

Blockchain technology is still in its early stages, but its potential to disrupt industries is evident. As scalability and energy efficiency improve, and regulatory frameworks mature, blockchain adoption is likely to grow. Interoperable blockchain networks could enable seamless data sharing, and advancements in consensus mechanisms could enhance efficiency and security. In the future, blockchain may become an integral part of various sectors, transforming how data is stored, shared, and verified.

In conclusion, blockchain technology has emerged as a powerful innovation with the potential to reshape industries beyond cryptocurrencies. Its fundamental principles of decentralization and transparency offer solutions to long-standing challenges in data management and trust. While challenges persist, ongoing research and development efforts are paving the way for blockchain's integration into diverse applications, making it a technology to watch in the coming years.

Quantum Computing

Quantum Computing is a cutting-edge field that explores the use of quantum-mechanical phenomena to perform computations. Unlike classical computers that…

Quantum Computing

2. September 2023

Quantum Computing is a cutting-edge field that explores the use of quantum-mechanical phenomena to perform computations. Unlike classical computers that use bits as the fundamental unit of information, quantum computers use quantum bits or qubits, which can exist in multiple states simultaneously due to the principles of superposition and entanglement. In this discussion, we will explore the fundamentals of quantum computing, its potential applications, and some of the challenges it faces.

Quantum Computing Fundamentals:
Quantum computers leverage the unique properties of qubits to perform calculations at a scale that classical computers cannot achieve. Superposition allows qubits to represent both 0 and 1 simultaneously, and entanglement enables the state of one qubit to be dependent on the state of another, even if they are physically separated. Quantum gates manipulate these qubits to perform operations, and quantum algorithms harness these properties for solving specific problems more efficiently.

Potential Applications:
Quantum computing holds immense promise in various domains, including cryptography, optimization, drug discovery, and materials science. One notable application is in breaking current encryption methods, which could have both positive and negative implications for cybersecurity. Quantum computers can also revolutionize supply chain optimization, simulate quantum systems accurately, and discover new materials with extraordinary properties. These applications have the potential to reshape industries and scientific research.

Challenges in Quantum Computing:
Despite its potential, quantum computing faces several significant challenges. One key challenge is maintaining the stability of qubits. Qubits are highly susceptible to environmental factors like temperature and electromagnetic radiation, making error correction a daunting task. Developing error-correcting codes and stable qubit technologies is crucial for practical quantum computing. Moreover, building scalable quantum hardware remains a considerable engineering challenge, with quantum computers today being in their infancy.

Quantum Computing and the Future:
The growth of quantum computing is inevitable, and its impact on various industries will be profound. Organizations and researchers are racing to develop quantum hardware, algorithms, and applications. Quantum supremacy, the point at which quantum computers surpass classical computers in specific tasks, is an exciting milestone on this journey. As quantum technologies mature, we can anticipate transformative breakthroughs in cryptography, optimization, and scientific discovery, ushering in a new era of computing and problem-solving.

In conclusion, quantum computing represents a revolutionary shift in the world of computation. Its unique properties and potential applications make it a highly promising field, although it is still in the early stages of development. Overcoming the challenges associated with quantum computing will be essential for realizing its full potential and reshaping various industries in the years to come.

DevOps and CI/CD

DevOps and Continuous Integration/Continuous Deployment (CI/CD) are two closely related practices that have revolutionized software development and deployment processes in…

DevOps and CI/CD

2. September 2023

DevOps and Continuous Integration/Continuous Deployment (CI/CD) are two closely related practices that have revolutionized software development and deployment processes in recent years. They represent a paradigm shift in how software is built, tested, and delivered, enabling organizations to achieve faster release cycles, higher quality software, and improved collaboration between development and operations teams. In this discussion, we will delve into the core principles and benefits of DevOps and CI/CD, their role in modern software development, and some best practices for implementing them effectively.

DevOps is a cultural and technical approach that emphasizes collaboration, communication, and integration between software development (Dev) and IT operations (Ops) teams. It aims to automate and streamline the entire software development lifecycle, from code development to production deployment. DevOps encourages a shared responsibility for the entire process, breaking down silos that often exist between these traditionally separate teams. Key principles include automation, continuous monitoring, and a focus on delivering value to the end-users.

Continuous Integration (CI) is a crucial component of DevOps. It involves the practice of frequently integrating code changes into a shared repository, where automated tests are run to ensure that new code does not introduce defects or break existing functionality. CI helps catch and fix issues early in the development process, reducing the likelihood of integration problems later on. It promotes a culture of frequent, small code changes and collaboration among developers.

Continuous Deployment (CD) takes CI a step further by automating the deployment process to production or staging environments after successful integration and testing. This means that every code change that passes CI tests is automatically deployed, reducing manual intervention and minimizing the time between writing code and delivering it to users. CD allows organizations to release new features and bug fixes rapidly, improving user satisfaction and competitive advantage.

The adoption of DevOps and CI/CD offers numerous benefits to organizations. These include faster time-to-market, increased software quality and reliability, reduced manual errors, improved collaboration among teams, and the ability to respond quickly to changing market demands. Additionally, DevOps and CI/CD provide greater visibility into the development and deployment process, enabling better tracking and management of software projects.

DevOps and CI/CD are transformative practices that have become essential in the software development landscape. They enable organizations to build, test, and deploy software more efficiently, with higher quality and faster release cycles. By fostering collaboration between development and operations teams and automating key processes, DevOps and CI/CD help organizations stay competitive in a rapidly evolving digital world. Embracing these practices is not only a technological choice but also a cultural shift that can drive innovation and business success.

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